Founding Sales Challenge LATAM

Help build the infrastructure powering the next generation of the global financial system.

A working exercise, not a test. The closest thing we can create to your first weeks at Compass Labs.

~/compass$ whoami --candidate
> not looking for someone to execute the playbook.
> looking for someone who can help write it.
01

Welcome

If you've made it to this stage, it's because we believe you may have what it takes to help build something extraordinary.

Compass Labs exists to accelerate the transition toward an open, programmable, and onchain financial system. We believe the way money moves over the next decade will look fundamentally different from today, and we're building the infrastructure to make that future possible.

This isn't a traditional hiring exercise. It's the closest thing we can create to your first weeks at Compass Labs.

We're not looking for someone to execute someone else's playbook. We're looking for someone who can help write it.

02

Read This First

What this challenge is

This challenge is designed to understand how you think. We're interested in your ability to:

Make decisions with incomplete information
Prioritize
Connect ideas
Challenge assumptions
Think commercially
Build from first principles
Communicate clearly
Create leverage

There isn't a single correct answer. In fact, we'd be worried if every candidate gave us the same one.

Timeline

Please submit your presentation within 72 hours of receiving this challenge. After reviewing it, we'll invite you to a 75-minute discussion with the Compass Labs leadership team.

Submission window · 72h
Follow-up · 75 min discussion
Reviewed by · Leadership team
Interview format
Presentation15 min
Discussion, questions & deep dive60 min
Deliverable
Resources

Use whatever helps you produce your best work — if you'd normally use it while working at Compass Labs, you're welcome to use it here.

Creativity

Don't stop at answering the questions.

Challenge assumptions. Connect unexpected dots. Find opportunities others might miss. Think beyond obvious solutions. We'd much rather see one bold, well-reasoned idea than ten conventional ones.

What we're evaluating
Evaluating
  • Commercial judgment
  • Strategic thinking
  • Creativity
  • Attention to detail
  • Customer obsession
  • Ability to connect dots
  • Founder mentality
  • Ownership
  • Resourcefulness
  • Independent thinking
  • Taste
  • Speed of learning
  • Communication
Not evaluating
  • Fancy animations
  • Perfect design
  • Buzzwords
  • Generic frameworks
  • Generic AI-generated content
  • The answer you think we want to hear
One recommendation: approach this as if Compass Labs were already your company. That mindset usually produces the most interesting work.
03

The Sales Challenge

You're the first Sales Lead for LATAM.

Your mission is to build the commercial foundations for Compass Labs across the region. Compass Labs enables companies to launch onchain financial products through a single API.

StablecoinsYieldCreditTradingReal-world assets

And the infrastructure powering the next generation of financial companies.

You have access to
  • Founders
  • Engineering
  • Product
  • Marketing
  • Existing partnerships
  • Our current technology
You do not have
  • An established LATAM sales team
  • A mature pipeline
  • Unlimited resources
  • A predefined playbook

Deliverable — prepare a 20-minute presentation, followed by a discussion with the Compass Labs leadership team.

Imagine this is your first commercial strategy review after joining the company.

01Your Market Thesis

Help us understand how you see LATAM.

  • What is changing?
  • Why now?
  • Why should anyone care?
  • Where does Compass Labs fit?

Most importantly — what do you believe everyone else is missing?

02Choose Your Beachhead

You cannot sell to everyone. Choose:

  • One country
  • One customer segment
  • One initial use case

Explain your reasoning.

Why is this where Compass should win first?

03Your Ideal Customer

Describe your first customer.

  • Who are they?
  • Why would they buy?
  • Why now?

Who:

  • Feels the pain?
  • Owns the budget?
  • Signs?
  • Influences?
  • Blocks?

What would need to happen for Compass Labs to become a priority instead of another interesting infrastructure vendor?

04Build Your First Pipeline

Choose your first 15 target accounts. For each one explain:

  • Why them
  • What problem Compass solves
  • The buyer
  • The commercial trigger
  • Your way in
  • The biggest risk
  • Why this account deserves your time over every other company in LATAM

We're evaluating judgment. Not logo collecting.

05Show Us How You Sell

Choose one of those accounts. Walk us through your process.

ResearchHypothesisOutreachDiscoveryPositioningObjectionsNext steps

Include the first message you'd actually send.

06Your First 60 Days

Walk us through your priorities.

Days 1–10
Foundations
Days 11–30
Momentum
Days 31–60
Proof

Tell us:

  • What you'd build
  • What you'd measure
  • What success looks like
  • What you would deliberately ignore
07Deal Killers
  • Which three objections will kill the most opportunities?
  • How would you overcome them?
  • What evidence would customers need before trusting Compass Labs?
08Commercial Thinking

How would you think about:

  • Pricing
  • Pilots
  • Enterprise contracts
  • Revenue models
  • Partnerships

How would you reduce friction without creating pilots that never convert?

09Connect the Dots

This is probably the most important section. Connect:

Customer problems
Product capabilities
Partnerships
Regulation
Market timing
Distribution
Positioning

Show us relationships that aren't immediately obvious.

What advantage could Compass Labs create that others aren't seeing?

10Challenge Us

Pretend you've already joined. Tell us:

  • What are we underestimating?
  • What assumptions would you challenge?
  • What should we stop doing?
  • What should we do sooner?
  • Where is the biggest opportunity actually hiding?

Don't optimize for agreement. Optimize for building a better company.